UX Days 2021
November 18 – 19
We are happy to welcome all members of Visma’s design community to the 2021 edition of Visma UX Days, which will take place online.
The great discovery phase
How we might speed it up without compromising quality
As designers, we know that a well executed and thorough discovery phase is crucial to succeed in creating value for our customers and end users. This year, our focus will be on how we might make the discovery phase more efficient, without necessarily compromising the quality, and how it can help us get buy-in from key stakeholders.
Agenda
Thursday, November 18
Welcome to UX Days
with Amanda Lundius Mörck and Victoria Bondarchuk
30 min
Keynote: How to create value and success with customer involvement
with Thomas Visby Snitker, LEGO
60 min
Discussions in breakout rooms
30 min
Break
30 min
Keynote: Design Sprints & Intuition
with Jake Knapp
60 min
Discussions in breakout rooms
30 min
End of day 1
After works via Airbnb
Friday, November 19
Welcome to the unConference
with Amanda Lundius Mörck and Victoria Bondarchuk
10 min
unConference session pitches
with session hosts
20 min
Session 1 (4 tracks)
45 min + 15 min break
Session 2 (4 tracks)
45 min + 15 min break
Session 3 (4 tracks)
45 min + 15 min break
Feedback session
with Amanda Lundius Mörck and Victoria Bondarchuk
30 min
End of UX Days
Activities
Keynotes
Welcoming Jake Knapp and Thomas Visby Snitker
We are excited to introduce two external speakers this year. First out, Thomas V. Snitker from Lego, who will talk to us about how we can create organizational commitment and success with customer involvement. Next out, the great creator of Google’s Design Sprint, Jake Knapp, who will talk to us about data vs. intuition in the discovery phase.


Break-out sessions
Group discussions to maximize learning
After each keynote we will have break-out sessions in smaller groups to discuss what we have learned from the talks. We will then meet back up in the larger group and ask a few groups to share their main takeaways.
unConference
Group discussions to maximize learning
If it’s not broken – don’t fix it! The unConference continues to be the part of UX Days that gets the best feedback, so of course it’s making a comeback! For any first-timers; an unConference is a participant-driven conference relying on the passion of the participants, where the agenda is created by you and the other participants. There will be more information about this, including a call for speakers, sent out separately.


After work
Airbnb magic!
Still being remote, we have once again chosen to organize our after work with lovely hosts from Airbnb Online Experiences. Like last year, there will be a few options to choose from, with limited seats:
- Drink & Draw with Angela (15 seats)
- Magic & Scam for honest people with Maxime (15 seats)
- Boozy Drag Queen Bingo with Tye (15 seats)
- Haunted Mansion Escape Room Game (15 seats)
Meet the speakers

Jake Knapp
Jake spent 10 years at Google and Google Ventures, where he created the Design Sprint process. He’s written two books, coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management, and has been a guest instructor at MIT and the Harvard Business School.
In his talk, Jake will focus on the use of data vs. intuition in the discovery phase, and share different cases with us.

Thomas Visby Snitker
Thomas works as a Senior User Research Manager at LEGO, and has experience working with renowned Danish universities, UXalliance and more.
In his talk, Thomas will share insights on how to create value, organizational commitment and space for customer involvement in design and development, and how to achieve success with customer involvement.
Meet the organisers

Amanda Lundius Mörck
Head of UX

Victoria Bondarchuk
Director of User Insights