UX Best practices

When to use what method?

In each step of the Visma UX Value Loop there are different methods and activities you can use depending on the needs, time, scope and your team. When you choose what methods to use we strongly recommend a mix of both qualitative and quantitative methods.

Quantity Illustration

Quantitative methods are used to get indirect data / information about the users or the situation. For example statistical measurements what’s happening or larger scale surveys. You get answers to questions such as “What is happening, how often and by whom?”

Quality Illustration

Qualitative methods are used to get direct insights into behaviours and attitudes to your service. You will get a deeper understanding about “Why” things are happening, what the problem is and how to fix and improve things.

In the illustration below we recommend methods you can use in each step of the Visma UX Value Loop. Feel free to deviate from it if you find it leads to good results.

Directly involving users Indirectly involving users No users involved
Understand Illustration Explore Illustration Visualize Concept Illustration Build Illustration Validate Illustration Release and Measure Illustration

1. Understand

2. Define

3. Prototype

4. Build

5. Validate

6. Measure

What you should do, for who and why? Meet your users to understand the problem to solve and the opportunity to add value. What is the goal and the best solution? Before you jump into solutions,define the optimal customer journey, explore ideas and set up goals. The key in this step is ideation and alignment. How should the solution work? Time to visualize and test your idea and solutions with external users. Remember to iterate on feedback. How do you design the best solution and user experience? Refine the details focusing on building a smooth user experience. Ensure that you have easy access to users and domain people for fast feedback loops. How do you know that your solution and user flows is good? Validate your solution by usability testing and use MVP.s to learn. Iterate with users and respond to feedback. When do you know that you have solved the right problem and that users are happy with the solution? Close the loop by measuring the outcome.
Field studies
Diary studies
User interviews
Impact Mapping
Design sprint
Stakeholder Interviews
Market Research
Focus groups
Focus groups
Thematic Analysis
Thematic Analysis
Surveys Surveys
Behaviour Personas
Behaviour Personas
Customer Journey Mapping
User Story Mapping
Empathy mapping
Heuristic Evaluation
Heuristic Evaluation
Services Blueprinting
Innovation Jams / Ideation
Testing Hypothesis
A / B Testing
Prioritization Methods
MVP release model
Usability Testing Usability Testing
Support ticket analysis
Support ticket analysis
Community activity
Community activity
Customer Effort Score (CES) Customer Effort Score (CES)
Behaviour Data Analysis (Data Mining, Google Analytics ++)
Behaviour Data Analysis
Services Usage Metrics
Services Usage Metrics
Change Announcements
Reverting Back by Users

The purpose of this recommendation

The goal with this “map” is to make sense and structure UX methods in this constantly expanding pool of different methods and tools. The goal is also for it to work inspiration for you to get familiar with methods that you may never have heard of before.

We will continuously update descriptions and “how-to” instructions for all methods. In the meantime you can search on the name of the method and get different templates and guides how to use them and what are the benefits.

Additional reading:
When to use which UX research methods – Nielsen Norman group

This site saves certain data to enhance the user experience. By using ux.visma.com you approve this. More info

This site uses cookies, which collect information about how you interact with the site. In combination with the information you provide, we create a profile so that we can show relevant content just for you.

By accepting, you allow us to collect and process your personal data as described.