Overview
UX days - text animation
We are happy to welcome all members of Visma’s design community 
to the 2024 edition of Visma UX Days, which will take place on
May 22-23 and be a mix of onsite and online events.
Theme

Product Discovery

Digital products are never done. Therefore, we need to make sure that we continue to deliver value to customers and users over time, outshining our competitors. It starts with modern product principles.

  • How do the best teams in tech build products?
  • How can we work to become more discovery driven in Visma?
  • What’s next in Product Discovery, and how will e.g. AI affect discovery?

These are some questions we will aim to answer together, with help from thought leaders and exciting group work.

Agenda

Welcome to this year’s hybrid event

May 15 (Pre-event)

18:00 CET

60 min

The What and Why of Continuous Discovery

Visma Talk & Q&A with Teresa Torres (will be recorded)

10:30 CET

60 min

Preparation Assignment

Assignment to prepare for the workshop on UX Days
(more details to come)

10:30 CET

15 min

Welcome to UX Days

Opening with Amanda Lundius & Teemu Heimala

10:45 CET

30 min

Mingle with UX colleagues

Mingle game with Amanda Lundius & Teemu Heimala

11:30 CET

60 min

Continuous discovery at Hemnet

with Dan Kindeborg

12:30 CET

60 min

Lunch break

Kantine

13:30 CET

2 hours

Workshop

Onsite and online

15:30 CET

30 min

Discussion

Onsite and online

18:00 CET

Dinner and drinks

Onsite

09:00 CET

30 min

Welcome back

Opening with Amanda Lundius & Teemu Heimala

09:30 CET

50 min

From data to Insights

with Brian Ye, Product Analytics

10:30 CET

50 min

Continuous discovery at Bokio

with Annelie Tegsten

11:30 CET

1 hour

Lunch break

12:30 CET

50 min

Succeed with Product Discovery in Visma

with Teemu Heimala, Product Discovery

13:30 CET

30 min

Wrap-up

with Amanda Lundius

Activities

Two days of learning and practice

This year, we are running a hybrid onsite and online event, where we will enjoy external speakers, workshops and internal speakers. We will deepen our knowledge of Product Discovery, work together to put our new knowledge into practice, and get inspired by colleagues.

Teresa Torres holding a presentation
May 15, 18:00 CET

The What and Why of Continuous Discovery with Teresa Torres

Visma Talk and Preparation Assignment

We will learn how other successful tech companies build products with continuous discovery and product 
trios, get advice on how to make time for discovery, and
 learn about the next big things in product discovery.

In addition to the talk, UX Days attendees will be sent 
a small assignment to prepare for the workshop which
 takes place on the first day of the event, May 22nd.

Teresa Torres holding a presentation
May 22

External speaker and workshop

Hybrid Onsite and Online

We will hear from Dan Kindeborg at Hemnet on how 
they have worked with continuous discovery and 
product trios to make Hemnet the market leading 
real-estate service in Sweden, and how it has affected 
the company culture.



We will continue the day with a workshop where we will collaborate on discovery plans and collaboration for our work.

Teresa Torres holding a presentation
May 22

Dinner and drinks

For those staying the night, we have an optional dinner and drinks.

We have arranged for catering to the Copenhagen 
office, where we will enjoy the top floor and rooftop 
terrace. This is a great time to connect with colleagues, 
play some games and have fun over good food and 
drinks. 



Information and dietary preference will be
 sent out to all onsite attendees prior to the event.

Teresa Torres holding a presentation
May 23

Internal speakers

Online

We will continue to learn about Discovery, hearing from
 Brian Ye in Product Analytics on how we can optimise 
our discovery, quickly going from data to insights. 



We will also hear from Martin Sommerseth in Resolve on using AI in product discovery. 



Last but not least, we will hear from Teemu Heimala in Product Discovery on how we can improve the way we work with product discovery in Visma, changing the culture in product development. Topics to be announced.

Speakers

Meet the speakers

This year we have invited two internal speakers to talk about how we as designers can contribute to Visma’s mission to have a positive impact on society and how we as designers can contribute to Visma’s mission to become more sustainable.

Will be announced soon

Teresa Torres
Teresa Torres
Product Discovery Coach, Product Talk

Teresa will talk about how successful tech companies build products with continuous discovery and product trios, get advice on how to make time for discovery, learn about the next big things in product discovery.

Will be announced soon

Dan Kindeborg
Dan Kindeborg
UX Director at Hemnet

Dan will talk about how Hemnet has worked with continuous discovery and product trios to make Hemnet the market leading real-estate service in Sweden, and how it has affected the company culture.

Brian Ye
Brian Ye
Director of Product Analytics in Visma Group

Brian will talk about how we can fuel our discovery work with data, getting from data to insights faster with help of AI.

Annelie Tegsten
Annelie Tegsten
Product Manager at Bokio

Annelie will talk about the the teams at Bokio work with continuous discovery as a core part of their product development process.

Organisers

Meet the organisers

As we are mixing online and local events, we have a few more organisers than usual who will help make this a memorable event. Check them out below and let us know if you have questions.

Amanda Lundius
Amanda Lundius
Director of User Experience in Visma Group
Dan Kindeborg
Teemu Heimala
Director of Product Discovery & Analytics in Visma Group

Location

For those joining onsite in Copenhagen, the address is Gærtorvet 1, 5, 1799 København, Denmark

The office is a 5 min walk from Metro/S train stop Carlsberg and Bus stop Ny Carlsberg Vej.

Visma's office from Copenhagen
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