Design roles

in Visma

Designers have many names. This role overview is meant to help potential design colleagues understand what roles we offer, existing designers in Visma understand how they can grow and hiring managers in Visma understand the differences between design roles.
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The design spectrum

When hiring a new designer, it can be challenging to know what kind of profile to look for. Like many other disciplines, designers have different specialities.
UX Designer
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Front-end Developer
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UX Researcher
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Product Designer
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Analysis & Ideation
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Prototyping & Design
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Learn more about
the roles

Below you will find an overview of the most common design roles in Visma and their different areas of expertise and responsibility. In addition, you will find information on how to grow in your role and how you might enter a different role.

Specialization opportunities
for UX & Design

Visual Design

Visual design focuses on the aesthetics of the user interface. Learn how to work with colours, illustrations and more.

UX Research

Learn more about how to run research project, avoid bias in usability testing and structure, build and maintain research repositories.


Accessibility is usability for people who interact with products differently. Learn how to help teams approach accessibility.

Front-end Development

Learn how to translate UX and design work into code or simply how to best communicate and hand-over design specs to developers.


Learn how to enable others to reach their goals, promote team collaboration and encourage innovative problem solving.

Product Analytics

Setting clear goals and following up on the impact of UX improvements can help guide research and design efforts.

Product Design

Learn how to build and maintain a design system and become a master at translating findings to user-friendly interfaces.

Want to learn more?

Get in touch with Visma UX

Request access