• Translate research findings, business goals, user feedback and ideas into testable prototypes of meaningful fidelity
• Facilitate ideation workshops for their team to get input for design work
• Contribute to goal-setting and follow-up
• Define accessible design patterns and reusable components to help make the implementation process more efficient
• Map user flows
• Ensure that the visual design is accessible and of high quality
• Conduct usability testing, involving their team members
  and stakeholders in the process
• Iterate prototypes based on user feedback
• Document and communicate design decisions clearly to their team
• Present design work to their team and relevant stakeholders
• Deliver accessible design specification to developers
• Contribute to product vision and roadmap
• Build, maintain and/or make use of existing design systems, design guidelines and asset libraries
• Grow design maturity by sharing knowledge with their team, including them in the design process
• Be a UX Buddy to a new Product Designer in Visma’s design community
• Contribute to knowledge sharing and events in Visma’s design community

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A Senior Product Designer does many of the same things as a Product Designer, but typically has more experience and responsibility, and is expected to take lead in certain projects. 

In addition to the role of Product Designer, Senior Product Designers:

• Are expected to have a strategic mindset and think beyond immediate project requirements, understanding business goals, user needs and market trends, using that information in their design decisions.
• Lead design projects and mentor mid-level and junior designers.
• Collaborate effectively with product teams, communicate design decisions and rationale clearly, and negotiate trade-offs between user needs, business goals, and technical constraints.
• Contribute to defining and improving design processes and help maintain design documentation.
• Contribute to the product design strategy for their product line in collaboration with Product Managers, UX Leads, and product teams, leveraging business objectives, user needs, and market trends to create a cohesive vision for the product's design and user experience.
• Ensure the quality of the design work produced by their team, enforcing design standards, accessibility and best practices.

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A Product Design Lead leads the product design vision and strategy, manages and/or mentors designers, and collaborates with product management to ensure design initiatives align with the product vision and meet business objectives.

In addition to the role of Senior Product Designer, Product Design Leads:

• Lead and manage a team of designers, providing guidance, mentorship, and feedback to ensure adherence to accessible design standards and efficient progress towards shared goals.
• Develop and communicate the product design strategy for their product line in collaboration with Product Managers, UX Leads, and product teams, leveraging business objectives, user needs, and market trends to create a cohesive vision for the product's design.
• Collaborate with product management to align design initiatives with the product vision and roadmap, balancing user needs and business goals. 
• Develop and implement design methods, processes and best practices, ensuring that teams are using effective methods to produce high-quality, accessible designs.
• Communicate design decisions clearly and advocate for design solutions that balance user needs, business goals, and technical feasibility.
• Defines and oversees design metrics, empowering teams to analyse data and provide actionable recommendations, measuring and presenting the impact of design work to increase design maturity in teams.
• Mentor and coach designers at all levels, providing feedback, setting goals and expectations, and guiding career development.

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