• Suggest, plan and lead research projects, involving their team members and stakeholders in the process
• Encourage and ensure the use and combined use of both qualitative and quantitative research methods
• Contribute to goal-setting and follow-up
• Suggest and lead processes of setting up and following up metrics and analytics focused on measuring customer satisfaction and usability
• Analyse, document and present research findings, involving their team members and stakeholders in the process, informing design decisions
• Advocate and communicate the value of research activities
• Benchmark competitors
• Facilitate workshops for their team to ideate on and prioritise research findings
• Contribute to product vision and roadmap
• Build and maintain research repositories and contribute to building and maintaining user panels
• Contribute to user stories
• Map customer and user journeys
• Grow UX maturity by sharing knowledge with their team, including them in the research process
• Be a UX Buddy to a new UX Researcher in Visma’s design community
• Contribute to knowledge sharing and events in Visma’s design community

A Senior UX Researcher does many of the same things a UX Researcher does, but typically has more experience and more responsibility. 

In addition to the role of UX Researcher, Senior UX Researchers:

• Lead research projects, continuously evaluating the user experience in their product line and contribute to research repositories. 
• Contribute to defining research processes and methodology, set research objectives, and ensure that the research is aligned with business goals and user needs.
• Collaborate effectively with product teams, communicating research findings and recommendations clearly, advocating for user-centered design and research practices. 
• Synthesise research findings and data into actionable insights that help shape the product vision and roadmap.
• Measure and present the impact of research, increasing UX maturity in teams.
• Mentor and coach mid-level and junior UX Researchers, providing feedback, setting goals and expectations, and guiding career development.

A UX Research Lead is not only a researcher, but a multi-faceted leader, strategist, collaborator, methodologist, and mentor. They partner with product teams to gather insights that inform development and contribute to better user experiences.

In addition to the role of Senior UX Researcher, UX Research Leads:

• Lead and/or manage a team of UX Researchers, setting clear research goals, providing guidance and feedback to their team, ensuring efficient progress towards shared goals.
• Set up, oversee and maintain research repositories, ensuring collaboration between product teams, customer support, sales and other relevant parties.
• Develop and communicate the research strategy for their product line in collaboration with Product Managers, UX Leads and product teams, aligning business objectives, user needs, and market trends to create a cohesive research plan that supports product goals.
• Collaborate with product teams and UX Leads to define and implement research methodology, integrating research insights into the product development process to inform product decisions.
• Define and oversee UX metrics, empowering product teams to analyse data for actionable insights and increase UX maturity across teams.
• Mentor and coach UX Researchers at all levels, providing feedback, setting goals and expectations, and guiding career development.

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