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A/B testing
How it works
A/B testing is a great method for comparing different versions of a design with a clear goal. The method is mostly used on websites for e.g. comparing which website design leads to the highest conversion rate, but can also be used to compare different ways of solving a specific task in a product. The cheapest way to do the latter is to prototype different versions and run usability tests. It can also be used to compare a prototype to an existing solution.
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Tips
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Tips
Tool recommendations
Below you will find some tool recommendations, but please note that you are free to choose whatever tool you prefer. For some tools we have group wide licenses, in which case access can be requested via licenses@visma.com. Remember that you always need cost approval from your immediate manager.