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Minimum Viable Product (MVP)

A Minimum Viable Product (MVP) is a version of a new product which allows a product team to collect the maximum amount of validated insights about the customers and the design solution with the least effort.

How it works

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MVP’s are smart to release to a limited number of customers to get early feedback, iterate and release the next MVP to more customers and so on and so forth, until you are ready and confident for a full public release.

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MVP’s are planned UX research activities and not something that should be done because of tight deadlines.

Define

Measure

4 – 8 weeks

Product Owner, Product team

Before

1. Plan your MVP releases. You can use user stories, impact mapping or other ways to scope segments that you can release to.

2. Plan how you select the early users and what methods you use to get feedback between iterations, e.g. customer effort score, user interviews or usability tests.

3. Manage expectations. Communicate to stakeholders, e.g. marketing and sales, that the coming MVP releases are not full releases that can be marketed and sold! This is crucial in managing customer expectations.

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During

4. Analyse the feedback. Before starting on the next iteration, make sure to properly collect and analyse feedback from the users. Between each iteration you may want to increase the amount of customers who are using the MVP.

After

5. Follow up and plan actions. Measuring and collecting data is only meaningful if it is followed up and leveraged. Keep the Product Owner(s) up to date and make sure everyone in the product team has access to the data. Showcase the results to Product Owner(s), stakeholders, product teams and the steering group, educating everyone on how you can leverage the results to inform priorities and make smarter product decisions together. Decide together what you should investigate further.

6. Launch time! When you are confident enough with your design solution, you can go for a proper launch. Remember to celebrate!

Tips

Start with the most important processes and user groups
Make sure to test new processes, not features
Make sure to use MVPs for experimentation and validation, not as permanent solutions because of tight deadlines.

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Tool recommendations

Below you will find some tool recommendations, but please note that you are free to choose whatever tool you prefer. For some tools we have group wide licenses, in which case access can be requested via licenses@visma.com. Remember that you always need cost approval from your immediate manager.