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Customer journey mapping

Journey mapping is a well-known tool used to visualize the customer’s experience, by illustrating the touchpoints customers go through when they interact with Visma, either online or offline.

Customer journey mapping
Illustration that represents a light bulb
1. Understand
On the first we stay in the problem space, challenging our understanding of the problem.This is some text inside of a div block.
Illustration that represents some working tools
2. Ideate
On the second day we gather inspiration, ideate and sketch solutions together.
Illustration that represents a futuristic mobile interface
3. Prototype
On the third day we turn the most voted sketches into a prototype and prepare to meet the users.
Illustration that represents some bubble talks
4. Test
On the fourth and final day we test the prototype with users and round off the sprint together.

How it works

Journey mapping is a well-known tool used to visualize the customer’s experience, by illustrating the touchpoints customers go through when they interact with Visma, either online or offline.

Journey mapping is a well-known tool used to visualize the customer’s experience, by illustrating the touchpoints customers go through when they interact with Visma, either online or offline.

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Understand
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Users icon
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Tab 3
Tab 3
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Templates

Ultimately, the choice of design tool depends on the specific needs of the designer and the project at hand. Each tool has its strengths and weaknesses, and designers must consider factors such as cost, ease of use, and collaboration features when selecting the best tool for their needs.

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Tool recommendations

Below you will find some tool recommendations, but please note that you are free to choose whatever tool you prefer. For some tools we have group wide licenses, in which case access can be requested via licenses@visma.com. Remember that you always need cost approval from your immediate manager.

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